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 Licensing and Trademarks 

 

SPOTLIGHT

Advertising Policy

These guidelines address the University's policy and proper use of University images and/or registered marks in advertising.

Policy

Direct or indirect, implied or inferred institutional endorsement by SRU is prohibitied. The use of any name, logo, picture, building, landmark or other image of the University is not permitted in advertising by private individuals or companies. The identification of an individual's relationship to SRU is acceptable as long as there is an affiliation and there is no confusion as to institutional endorsement.

Use of Photos in Advertising

Advertising may not contain photos with readily identifiable SRU buildings or landmarks or photos of persons wearing SRU team uniforms that are not commonly available in the marketplace. Photos that include individuals wearing standard SRU apparel, such as a sweatshirt, are acceptible.

SRU Products in Advertising

Businesses selling officially licensed SRU products may use those products in their advertising. There must be no implication that the business is endorsed by the University. Licensees may use a statement such as "we sell officially licensed SRU products".

Guidelines

Obtain a license

Approved Vendors

Purchase Merchandise

Logos/Verbiage

Licensing Fast Facts

Advertising

Fair Labor Association

Strategic Marketing Affiliates

 

Contact Us:

Slippery Rock University Licensing Office
Coordinator: Lisa Gray
lisa.gray@sru.edu

1 Morrow Way
Room 201 Old Main
Slippery Rock, PA 16057
Phone: 724,738.2091

Strategic Marketing Affiliates
Pan America Plaza
201 South Capitol
Suite 520
Indianapolis, IN 46225
Phone: 317.829.5690
Fax: 317.829.5696

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