The Collegiate Advertising Award program, an elite program designed to recognize today’s most talented educational marketing professionals for outstanding excellence in all forms of advertising, marketing and promotion, has presented five awards, including two gold honors, to Slippery Rock University’s University Public Relations Office.
Judging was completed by a panel of design and education marketing professionals with decades of combined experience. Entries were judged on: creativity, layout/design, typography, production, quality and overall effectiveness. SRU was one of only two schools nationally to win five awards.
SRU’s Gold Awards were earned for a two-page illustration titled “Unsung Heroes; Trio of Dennys anchor campus maintenance” published in the spring 2012 issue of The ROCK, the University magazine. The spread, which described the work of Denny Colosimo, Denny Hemphill and Denny Johnson, all in SRU’s facilities and planning department, was designed by Sandra Busch, publications manager, and illustrated by Aaron Moore, SRU graphic designer.
Moore’s poster “She Should Have Died That Night,” promoting SRU’s annual Holocaust Remembrance Program, took the CAA Gold Award in the poster competition category.
A Silver Award honored a CD-size 12-month calendar with season-appropriate photos of campus designed by Moore and used as a University Advancement Office gift to donors.
SRU PR earned a Bronze Award in the Special Events Category for a package of materials honoring the retirement of former-President Robert Smith. The package included the printed program for the Farewell Gala, a special insert in The ROCK magazine, and a video that chronicled Smith’s contributions to the University. Busch designed the program and insert. Gordon Ovenshine, senior writer, contributed content and photos to all the projects. Rita Abent, executive director, wrote the script for the video.
“I’m extremely proud of the staff for the work they do every day, for each of our clients, to help effectively tell the SRU story. To be recognized by our professional and university colleagues for producing work judged to be among the best in the nation is truly an honor,” Abent said.
SRU competed in the schools with 5,001-10,000 student enrollment category.
Slippery Rock University is Pennsylvania's premier public residential university. Slippery Rock University provides students with a comprehensive learning experience that intentionally combines academic instruction with enhanced educational and learning opportunities that make a positive difference in their lives.