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SPOTLIGHT

IMMEDIATE RELEASE
March 8, 2013
CONTACT: K.E. Schwab
724.738.2199
karl.schwab@sru.edu

Workshop hones 'Business Pitch' skills

SLIPPERY ROCK, Pa. - Have a great idea for a business or product? You can learn how to whittle your idea into an "elevator pitch" at a "Rock the Boat Make Your Pitch Workshop" at Slippery Rock University.

The 6 p.m., March 13, session will be in Eisenberg Classroom Building Auditorium and is a pre-session to SRU's third annual Rock the Boat Competition in April. The competition includes $1,000 in cash prizes for the best ideas.

Richard Grimm, associate professor in SRU's School of Business and managing director of SRU's Sustainable Enterprise Accelerator, will lead the 60-minute session.

An "elevator pitch" is a popular business term used to teach those with business ideas how to deliver it should they ever find themselves in an elevator with a business CEO or company president.

"The idea is to quickly, succinctly, accurately and professionally get your idea to a corporate executive," Grimm said. He said the same is true in Hollywood where movie ideas or television show plots are often reduced to a single sentence as a way of interesting those who may be able to actually produce the idea.

The workshop will cover the basics of developing a compelling pitch for a new business or product idea. The session will cover the dos and don'ts of business pitch construction, as well as presentation tips.

The session is a recommended workshop for students thinking of participating in an April competition that requires contestants to provide a two-minute pitch.

The SRU Sustainable Enterprise Accelerator is hosting the competition. Prizes are sponsored by the President's Office. Information regarding the competition will be provided at the workshop.

Grimm teaches a course in financial entrepreneurship and other topics in finance. His recent publications include several articles involving entrepreneurship and business sustainability.

He attended the Babson Entrepreneurial Educators Symposium and is a member of USASBE and the Small Business Institute. Prior to beginning an academic career, he worked in the financial services industry with firms such as Merrill Lynch and Paine Webber (also known as, UBS). He is a member of the Youngstown Garden Angels Club.

Slippery Rock University is Pennsylvania's premier public residential university. Slippery Rock University provides students with a comprehensive learning experience that intentionally combines academic instruction with enhanced educational and learning opportunities that make a positive difference in their lives.