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March 21, 2012
CONTACT: K.E. Schwab


SRU schedules School of Business Week


SLIPPERY ROCK, Pa. – The Slippery Rock University School of Business Advisory Council has joined forces with the School’s Student Roundtable, comprised of student leaders representing all five disciplines, to coordinate a “School of Business Week.” The event, which runs March 29 to April 6, will offer business majors the chance to learn about resume writing, job interview techniques and even how to turn their business ideas into profitable companies.

           “Students developed this year’s School of Business Week theme ‘Your Road to Success.’ The program is designed to show students how their degrees in a variety of business majors can help them become successful following graduation,” said John Buttermore, assistant professor in the School of Business and one of the program’s organizers.

           “As the week progresses students will move from writing – and improving – their resumes, to practicing job interviews in both one-on-one situations and for panel interviews, then attend networking sessions, an etiquette dinner and the chance to hear about high-tech jobs or starting a company,” he said.

           “We are pleased that our School of Business Advisory Council, which is comprised of business leaders from throughout western Pennsylvania, has elected to join in supporting and participating in this week of fun and skill-building activities. When we talked to the various council members, they said a large part of their role on the committee is meeting and mentoring students. This week will provide a great opportunity to accomplish both goals,” Buttermore said.

            The week will include three major lecture s:

·         Brad Waldron, corporate manager of environmental affairs for Caesars Entertainment in Las Vegas, who will offer “Take the Young Out of Young Professional” at 12:30 p.m., April 3 in the Advanced Technology and Science Hall;

·         Jen Crowley, technical recruiter at Google’s Pittsburgh office, will offer “Finding Careers in the Tech Sector” at 12:30 p.m., April 5, in the University Union, and

·         Robert Fishbone, known as the “Crazy Idea Guru” and author of “Selling the Scream,” will lecture at 6 p.m., April 5 in ATSH.

            Waldron, a Portland, Maine native, attended Saint Michael’s College. After completing his bachelor of science degree in environmental science he moved to Pittsburgh to conduct research on bioremediation technologies and pursue a master of science degree in environmental management at Duquesne University. For a decade, he was a key staff member at NGE, a Pittsburgh based environmental consulting firm.

           He later became vice president involved in senior-level client advising, oversight of project work, organizational management, staffing, financial performance and daily management of NGE’s Pittsburgh office.

Now a Las Vegas resident, Waldron joined Caesars Entertainment where he leads regulatory compliance programs, greenhouse gas management projects and provides technical support for enterprise sustainability efforts covering more than 50 properties around the world.

His address will show students how to show potential employers that they are more than a newly minted graduate by focusing on their experience and skill sets.

Crowley has been a recruiter in Pittsburgh for 14 years, including six at Google. She formerly worked for PNC, Westinghouse, Marconi (Fore Systems), Pittsburgh Technology Council, Respironics (now Phillips) and a number of start-up companies.   

Her focus has primarily been on technical recruiting. She was previously involved in human resource responsibilities.

Crowley earned her master’s degree in industrial and labor relations from Indiana University of Pennsylvania and an undergraduate degree in psychology from Clarion University.  

In addition to recruiting for Google Pittsburgh, she manages recruiting for Atlanta, Chapel Hill and Washington, D.C.

Fishbone draws on his experience as a visual artist, musician and storyteller to make his interactive talks entertaining and informative. As a serial entrepreneur for the past 38 years, he has said he learned business one mistake at a time and grew a successful company by selling 200 unusual products in 20 countries.  

His most well known creation, the inflatable Scream, has sold more than half-a-million units.

In 2009 he wrote and published “Selling the Scream,” a book that both follows his personal saga and offers tips and suggestions for being successful with your own “crazy idea.”

The week of activities opens with a picnic on the quad for business majors at 12:30 p.m., March 29, followed by a 5 p.m., April 1, School of Business Awards Banquet in the University Club at North Hall.

At 4 p.m., April 2, students will have the opportunity to sharpen their resumes by spending a few minutes with multiple resume editors and business recruiters offering tips and suggestions for improvement. A 6:30 p.m. “Etiquette Dinner,” offered by AVI, the campus contract food vendor, will teach dining etiquette, take the mystery out of silver, glass and bread plate service, and offer tips on appropriate diner conversation topics and dress.

April 3 events include Waldron’s lecture and a 5 p.m., Job Search Panel Discussion led by members of the School of Business Advisory Council in ATHS.

Mock Job Interviews will be offered in both a one-on-one basis and panel interview formats at 4 p.m., April 4, in 119 Eisenberg. Cash prizes will be involved, Buttermore said.

A Networking Skills and Mocktail Reception in the Alumni House will follow Crowley’s April 5 lecture at 4 p.m. A lecture will describe how networking can be beneficial in finding a job. The mocktail session will include a game in which students work to accumulate business cards by networking with those in attendance, Buttermore said. Prizes will be awarded.

The week concludes with the SRU School of Business Rock the Boat Business Competition offering a $1,000 prize to entrant with the best business idea. The presentations will be at 6:30 p.m., April 6, in the University Club.


Slippery Rock University is Pennsylvania’s premier public residential university. Slippery Rock University provides students with a comprehensive learning experience that intentionally combines academic instruction with enhanced educational and learning opportunities that make a positive difference in their lives.