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SPOTLIGHT

IMMEDIATE RELEASE
November 1, 2013
CONTACT: K.E. Schwab
724.738.2199
karl.schwab@sru.edu

SRU updates 'Up 'til Dawn' fundraiser

SLIPPERY ROCK, Pa. - There will be "dancin' in the gyms" and a lot of electronic messaging going on Nov 8-9 when Slippery Rock University students join the annual Up 'til Dawn for St. Jude Children's Hospital fundraising project.

The program begins at midnight, Nov. 8 and concludes at 6 a.m., Nov. 9.

The "Up 'til Dawn" project is a collegiate-level program to help raise funds for St. Jude Children's Research Hospital in Memphis, Tenn. The facility is known nationally for treating childhood cancer, with no family turned away or billed for services.

"This year, Up 'til Dawn has a different structure. In the past, students at the event wrote letters to friends and family seeking financial support for the hospital. This year, teams of six participants will register online at http://www.stjude.org/utd, then compete against other teams in raising support. The website will allow participants to create their personal donation page, then share the page on social media and through emails," said Jessica Buckholtz, an SRU communication major from Seneca and publicity chair for the event.

The new, social media version of Up 'til Dawn is being implemented nationwide and replaces SRU's annual "Up 'til 2" program.

As part of the festivities, a WSRU-DJ will offer music, a photo booth will be set up, Zumba competitions will take place and food will be provided.

Last year, SRU raise more than $52,000 to support the children's hospital founded by the late radio, television and film entertainer Danny Thomas.

"SRU has consistently been one of the top five fundraising schools in the nation," Buckholtz said.

Slippery Rock University is Pennsylvania's premier public residential university. Slippery Rock University provides students with a comprehensive learning experience that intentionally combines academic instruction with enhanced educational and learning opportunities that make a positive difference in their lives.