Jan. 30, 2007
CONTACT: Gordon Ovenshine:
U.S. Army's 'We Want You' campaign invades Slippery Rock
SLIPPERY ROCK, Pa. -- The U.S. Army and Hollywood
converged at Slippery Rock University last week to tape an Army
recruitment video featuring a former student with supporting roles
filled by nearly 20 Rock students. The Army plans to post the
three-minute informational video on its Web site.
"It was a great experience," Jessica Douglas, a sport management
senior from Carlisle who participated in a classroom shot, said.
"It was fun to see how commercials are made, and I plan to
reference it when I begin searching for a job."
Douglas graduated from Big Spring High School in 2003.
The video is part of the Army's overall campaign to provide
information to parents of prospective Army Reserve recruits. The
Army hopes that by sharing stories of real people, it will help
encourage others to consider an Army career. This video related the
personal experiences of one mother and her son, in this case Lisa
and Scott Peterson of Grove City. Scott Peterson was a full-time
student at SRU studying political science until he was activated in
the Army Reserves in 2006. The Army classified him as a student and
Los Angeles director Peter Kagan shot scenes of Peterson and his
mother at their home, as well as shots of Peterson at several
campus sites and an Army base in Butler.
A group of Rock students participated in a simulated classroom
scene in the Advanced Technology and Science Hall. A makeup artist
dabbed faces with blush, and a tech crew adjusted lighting for the
shoot that took 90 minutes.
Students were paid $1. Short a few bodies for the classroom
effort, the director sent his crew on a reconnaissance mission to
Rocky's Grille to find fresh recruits. Army personnel from Kentucky
were on campus for the project as well.
The director also taped sequences featuring Peterson in Rocky's,
Bailey Library and the climbing wall at the Robert N. Aebersold
Student Recreation Center. Rock students at the climbing wall were
used as extras.
The Army found Peterson in looking for soldiers with supportive
parents who would be willing to discuss the parent's role in their
son or daughter's decision to join the Army Reserve, said Brian
Bennhoff, executive producer at Streamline Content, the video
company that shot the commercial.
Slippery Rock University is Pennsylvania's premier
public residential university. Slippery Rock University provides
students with a comprehensive learning experience that
intentionally combines academic instruction with enhanced
educational and learning opportunities that make a positive
difference in their lives.