SRU Good News for Feb. 23, 2009
SRU captures three awards for marketing materials
Slippery Rock University has won three graphic design awards for marketing materials, including a prestigious Gold Award in the Targeted Mail category from the Council for Advancement and Support of Education for an orientation flyer.
SRU also captured two Bronze awards from the College and University Public Relations Association of Pennsylvania, for a dance department newsletter and Latino cultures poster.
"We are very proud of these awards, and I am particularly proud that one of our design students, Carly Hazy, contributed to the award-winning dance newsletter," said Sandy Busch, SRU publications manager for University public relations, which created the materials. "Acknowledgement from peers is a mark of success." Hazy is a communication major from Grove City.
The orientation brochure, "Wanted John Q. Public at a Rock Solid Orientation Program," uses an old west frontier theme. Busch designed the cover like a mock wanted poster and placed images of cactus and coyotes inside. Rebecca Book, a 2007 SRU graduate, designed the SRU icon with a cactus and sheriff's badge.
The University mailed the piece to all admitted students to drive registration for the orientation program. Each brochure was personalized with the student's name.
"This campaign had a phenomenal success rate - 93 percent of our freshmen class attended one of our eight freshmen orientation programs," said Robert Lagnese, SRU director of orientation.
The 8-by-11 inch dance newsletter, 12 pages long, uses an orange and blue color scheme and includes acrobatic photographs of students dancing. The poster promoted a visit to campus by Carlos Eire, author of "Waiting for Snow in Havana."
CASE is an international association of professionals who advance educational institutions.
Slippery Rock University is Pennsylvania's premier public residential university. Slippery Rock University provides students with a comprehensive learning experience that intentionally combines academic instruction with enhanced educational and learning opportunities that make a positive difference in their lives.
Editor's Note: The successes of our friends and colleagues at the University are something we should all celebrate�and share. The University Public Relations Office has introduced a daily E-feature to share a good news story about a person, program, activity or service associated with Slippery Rock University. When good news happens to you, please let us know so we might share it with others. Submit items through campus e-mail to: GoodNews@sru.edu.