April 27, 2010
CONTACT: Gordon Ovenshine:
SRU students earn $1,500 scholarship in Armstrong Challenge
SLIPPERY ROCK, Pa. �- Five Slippery Rock University business students earned a $1,500 scholarship for the School of Business by developing a workable marketing plan for the Armstrong College Marketing Challenge competition. The students created a plan for reaching 15 to 22 year olds through social networking.
"They did real well. They received a lot of positive feedback," said Megan Ellashek, Armstrong spokesperson.
The students are Brittany Fiorante, a marketing major from New Castle; Nicole Hutchins, a marketing major from McMurry; Jeff Kubiak, a marketing major from Edinboro; Lindsay McKissick, an accounting major from Slippery Rock; and Mallorie Shanhotlzer, a marketing major from Frisco, Texas.
They presented to Jeff Ross, Armstrong president; Jud Stewart, vice president of marketing; and Cynthia Closkey, president of Big Big[R1]Design.
"We emphasized the importance of using the Internet and social media," McKissick said. "It was a real good experience because we were actually presenting a marketing plan to Armstrong."
The team said Armstrong should point out it is on Facebook or Twitter in advertisements, bills and its Web site. "Customers would then know they are using social media and will go and look for them," McKissick said. "On Facebook, we mentioned that Armstrong could promote their major deals or packages on their page, specifically for this age group. We also mentioned placing advertisements on the side of Facebook."
Bruce Orvis, associate professor in the School of Business, served as adviser. He said students worked on their plan for five weeks in marketing seminar and consumer behavior classes. "They looked at better communicating with the next generation of customers. It was a great experience for our students."
Students were given 20 minutes to present a PowerPoint and one minute for closing remarks, as well as allowing for 10 minutes of questions.
Armstrong launched the competition this year to promote interest in marketing, give college students "real-world" experience and to help collect ideas for reaching the youth market, said Dave Wittmann, Armstrong vice president of marketing.
The $1,500 will be awarded to future business students, Orvis said.