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 Marketing Major 

 

SPOTLIGHT

School of Business
Marketing Major

The marketing program at Slippery Rock University prepares graduates for numerous career opportunities in private and public sector marketing. Such careers include sales, advertising, consumer relations, merchandising, brand management, marketing management, marketing research, retailing services, purchasing, business logistics, small business operations, executive management, consulting, business education, or employment in certain government agencies as well as many non-profit organizations. Marketing management is one of the fastest growing career opportunities in the United States and global economies.

Marketing majors study the dynamic process by which persons and organizations strive to anticipate and satisfy consumers’ needs and wants. In a free enterprise system, this is accomplished through marketing research, product planning, pricing, promotion, and distribution. The marketing student develops an understanding of the concepts, functions, and institutions of marketing, an appreciation of the consumer orientation, the skills to analyze and the ability to formulate marketing policies.

The marketing major gains written and verbal communication skills through class discussion, presentations, case analysis and research projects that develop critical thinking and analytical skills. Internships are available year-round in a variety of business settings; practical experience opportunities are highly recommended. Students are taught in quantitative methods and the behavioral sciences to solve marketing problems. Methods of instruction may range from programmed learning for simple vocabulary and concept formation to team participation in systems simulations. A dedicated core of faculty supports students through their excellent teaching skills and research efforts, ensuring a quality education for all our students.

Requirements for the Major

Required BSBA Core Courses - Credits: 39

Required Marketing Major Courses - Credits: 18

Choose one of the following:

Other Required Courses - Credits: 6

  

School of Business
Suggested Program of Study
Marketing Major

First Year

First Semester

Hours

English 101

3

Liberal Studies

3-4

Math requirement

3

Economics 201

3

CPSC 210

3

Total hours

15-16

 

Second Semester

Hours

English 103

3

Liberal Studies

3-4

Economics 202

3

Math requirement (if needed or elective)

3

Liberal Studies

3-4

Total hours

15-16

 

Second Year

First Semester

Hours

Accounting 209

3

Liberal Studies

3-4

Communications 200

3

ECON 219

3

Liberal Studies

3-4

Total hours

15-16

 

Second Semester

Hours

Accounting 210

3

Liberal Studies

3-4

English 210

3

Liberal Studies

3-4

Marketing 330

3

Total hours

15-16

 

Third Year

First Semester

Hours

ACCT 340 (Legal Environment)

3

MGMT 351

3

Liberal Studies

3-4

Marketing 332 (Business Marketing)

3

CPSC/MGMT 365

3-4

Total hours

15-16

 

Second Semester

Hours

Liberal Studies

3-4

Finance 320

3

FIN 303

3

Marketing 333 (Consumer Behavior)

3

MGMT 320

3

Total hours

15-16

 

Fourth Year

First Semester

Hours

Marketing 430 (Research)

3

Marketing 437 (International)

3

Elective (Marketing)

3

Elective

3

Elective

3

Total hours

15-16

 

Second Semester

Hours

Management 458 (Policy)

3

Marketing 431 (Seminar)

3

Liberal Studies

3-4

Elective

3

Elective

3

Total hours

15-16

Accredited Programs:
BSBA in Accounting, BSBA in Economics, BSBA in Finance, BSBA in Management, BSBA in Marketing
Candidates for accreditation:
BSBA in Sustainable Management, MBA

Scholarships

 

Information about our
MBA

 

 
 Sustainable Enterprise Accelerator

The School of Business

110 Eisenberg Building
Slippery Rock University
Slippery Rock, PA. 16057

Phone: 724.738.4865
Fax: 724.738.2959
E-mail:
brenda.best@sru.edu 

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