Strategic Enrollment Management Plan

The Strategic Enrollment Management (SEM) Plan presented here represents the collaborative initiatives, communications, energies and efforts of the Enrollment Services personnel as well as many constituencies across departments and divisions on campus.

The plan is primarily presented in the form of a PowerPoint presentation to represent its dynamic and fluid process. It represents its changing nature as new assessments are examined and responses to the environment necessitate changes to the plan. Every effort was made to avoid creating a plan that would be simply prepared, written, and placed on a shelf to collect dust. Many sections of the plan can be separated apart from the full document for review and presentation purposes.

Sections 2-B and 2-C provide a narrative and a corresponding set of charts highlighting our undergraduate and graduate enrollment data historically. Section 2-D provides a chart of enrollment projections for the next five years.

The SEM plan is comprised of nine (9) sections.
Section I:	Vision, Mission, and Values
Section II:	A. Institutional EM Goals and Projections
	B. Enrollment Management at SRU - MS Narrative
	C. EM Charts – Accompanies Section 2B
	D. Five Year Enrollment Projections – 2% (update in progress)
Section III:	Environmental Scan Resources and Marketing Strategies
Section IV:	US NEWS - National Data Comparisons
Section V:	Pennsylvania Demographics
Section VI:	Historical Perspective of SRU's Enrollment Status
Section VII:	Understanding SRU's Enrollment Patterns
Section VIII:	ES Undergrad and Grad Recruitment Initiatives
Section IX:	A. ES Divisional Goals, Activities, Services, and Assessments
	B. ES Matrix Program Evaluations and Assessment