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Sample Marketing & Sales Interview Questions 

  • What four utilities should marketing provide?
  • Tell us about a marketing plan that you have developed and the result of implementing that plan.
  • What should a marketing plan address?
  • Which environmental variables impact a marketing plan?
  • Which marketing research tools and techniques have you used?
  • Tell us about a marketing questionnaire that you have developed. What did you learn from the questionnaire?
  • Tell us about your experience with focus groups.
  • What steps do you take to overcome a prospect's sales resistance?
  • What techniques do you use to handle objections?
  • Tell us about your closing technique.
  • What are some of the ways you create a sense of urgency to close the sale?
  • How do you handle a customer with buyer's remorse?
  • Tell me about the most difficult sale you have made. What did you learn from it?
  • Tell me about the largest sale that you have lost.
  • You have a sales goal of $1 million dollars. You have 3 weeks left to reach your goal and you are $200,000 short. What is your plan to hit your number?
  • You are coordinating a large stadium event where you expect 8,000 people to attend. How do you preplan for this event?
  • You are working at a retail store event. The main aisle, where you are supposed to set up, is packed with product. What do you do?
  • Give me an example of how you have gathered information and needs from a customer on a sales call.
  • Tell me how you go about analyzing information so it would be helpful in identifying customer needs.
  • Let’s suppose you go onto a job site and the customer is using a competitive product. How do you convince them to use our product?
  • What skills do you think makes a successful marketing professional?
  • Do you see a link between marketing and sales? Explain.
  • What design software applications are you familiar with? How would you rate your skill in using these?
  • What, if any, extracurricular activities have you been involved in that entailed a component of marketing?
  • Suppose I asked you to put together a customer focus group relating to a children’s clothing line, how would you go about doing this?
  • What has been your most significant struggle in the corporate sector? Describe these challenges and how you overcame them.
  • What element of sales do you find the most challenging, and aspects that are most rewarding?
  • Walk me through your resume.
  • How do you go about generating leads?
  • Do you prefer inside or outside sales?
  • Tell me about a sale that you have failed to make.
  • What do you see being your biggest challenge in starting in this career path?
  • Provide me an example that demonstrates your ability to take initiative.
  • What type of goals motivate you the most?
  • What kind of compensation are you seeking?
  • Why should we hire you?



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