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SPOTLIGHT

Questions to Consider 
  • What is the purpose of this letter?
  • What are the needs of my audience?
  • What is a good opening sentence or paragraph for grabbing the attention of my audience?
  • How can I maintain the interest of my audience?
  • How can I best end the letter so that my audience will be persuaded to contact me?
  • Will this letter represent my best professional effort?

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