Communication: Public RelationsOffered by: Communication
A Public Relations Specialist ensures that companies, organizations, and individuals reach the right parties with an expertly crafted message in an age of instant information transference. At SRU, the Public Relations program will help you hone your natural ability to communicate complex information through a variety of media platforms and in a number of different settings.
In collaboration with our Advisory Board and skilled professionals working in the field, this degree program is designed to help you develop the specific skills and insights employers are looking for: public opinion research and analysis, strategic planning, effective writing skills, and proficiency in the use of social media, visual, and graphic design technologies. The success of our program is measured by our graduates who are successfully employed in public relations, marketing, advertising agencies, corporate offices, and non-profit organizations.
WHY CHOOSE PUBLIC RELATIONS?
The PR curriculum will prepare you to meet the research, planning, writing, and technology-based aspects of the profession. Our faculty bring not only their extensive knowledge of public relations, marketing, advertising, and social media to the program, but also their professional experience from working in the industry. You'll be able to apply your classroom knowledge in a practical setting through a required internship program.
WHAT WILL YOU LEARN?
When you choose to major in Public Relations at SRU, you will gain a solid background in the history and practices of PR. From copywriting and research to social media and graphic design, you will learn the skills required to complete two public relations campaigns for clients during your senior year. In addition, the senior capstone seminar will ease your transition from student to professional, offering career preparation and job search skills.
CAREERS IN PUBLIC RELATIONS
As a graduate of the Public Relations program at SRU, you will be marketable for employment in public relations, marketing, and advertising agencies in corporate, nonprofit, and governmental settings.
Clubs & Organizations
Lambda Pi Eta Communication Honorary
Public Relations Student Society of America (PRSSA)
Rock PRoductions Student Public Relations Firm