SRU business students place 40th in worldwide competition

Four Slippery Rock University students have placed 40th worldwide in in the final overall score in the GLO-BUS business strategy competition. The students, Brandon Merry, a senior accounting major from Pittsburgh; Joseph Loedding, a senior accounting major from Sharpsville; Wesley Kilpatrick, a senior exploratory student from Lancaster; and Christian Nation, a senior management major from McDonald are all students in the business capstone course taught by Frances Amatucci, SRU associate professor in the school of business.

According to GLO-BUS, it "is the world's only truly international simulation where the focus is on competitive business strategy. GLO-BUS is a completely online exercise where teams of students run a digital camera company in head-to-head competition against companies run by other students worldwide. Company operations parallel those of actual digital camera companies. Just as in the real world, companies compete in a global market arena, selling digital cameras in four geographic regions-Europe-Africa, North America, Asia-Pacific and Latin America. 

Company co-managers must make decisions relating to R&D, component usage, camera performance, product line breadth, production operations, work force compensation, outsourcing, pricing, sales and marketing, and finance. The challenge is to craft and execute a competitive strategy that results in a respected brand image, keeps your company in contention for global market leadership, and produces good financial performance as measured by earnings per share, return on investment, stock price appreciation, and credit rating." 

Over the course of the simulation, the student co-managers increased the stock price of their digital camera company by almost 600 percent. 

SRU's team tied with teams from Ryerson University, Montclair State University and Texas A&M.