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Home > Academics > Department Pages > Physical Education > Faculty & Staff > Zillifro, Traci > Publications
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Zillifro, T., & Morais, D.B. (2004).  Building customer trust and relationship commitment to a nature-based tourism provider: The role of information investments.  Journal of Hospitality and Leisure Marketing.  11(2/3), 159-172.

Morais D., & Zillifro, T. (2003).  An examination of the relationships established between a whitewater rafting provider and its female and male customers.  Journal of Hospitality and Leisure Marketing.  10(1/2), 137-150.


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