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 Preserving Enrollment 

 

SPOTLIGHT

 

Preserving Enrollment

Trend One:  Pennsylvania’s college-age population will continue to grow for a few more years and then decline through a period of approximately eight years before rebounding. 

Beginning in 2009 and continuing through 2014, the number of students graduating from high schools nationally is expected to decrease from 3.18 million to 3.04 million (4.4% decrease).  For Pennsylvania, the decline will be steeper-the number decreasing during that same time period is 13,611 (9.3).  From 2009-2016, sixteen of the 20 top feeder counties for Slippery Rock University will see a decrease in high school graduates. Overall the decrease is 9.8% (7.6% for Eastern counties in Pennsylvania and 15.9% for Western counties).  Competition will intensify among colleges and universities recruiting fewer high school graduates beginning in 2009.

Strategies

Achieve a marketing position as the institution of first choice among qualified undergraduate and graduate students who can benefit and succeed from the University's academic and co-curricular offerings.

SRU Goal:  Slippery Rock University will communicate a clear and consistent brand that enhances its reputation among stakeholders.

Action      Collect data from prospective students, high school counselors,
               students who declined admission to discover marketing needs.

UPDATE    2010, Commissioned institutional research studies by Paskill,
               Stapleton and Lord, Student Insights and intelliresponse to help
               inform media buys and messaging.

Action      Select marketing and advertising firm to create messages and
               determine media buys with a consistent brand presence that matches
               research findings.

SRU Goal:  Utilize advanced technology in marketing strategies to position the University at the forefront of innovation and creativity.

ACTION    Develop social media markets and access to University web sources
               through mobile devices

UPDATE    2011, Soliciting contract with social media and mobile application 
               provider

SRU Goal:  Through marketing efforts, inspire targeted prospective students to seek enrollment at Slippery Rock University.

ACTION     Increase high school visitations, college fair participations, hosted on-
                campus events on weekends, hosted on-campus events for students
                of color, and alumni recruitment activities

MEASURE  Number of events

BASELINE  High school visitations (2003-215), College fair programs (2003-68) 
                Weekend recruitment events (Saturday Visitations and Weekend 
                Tour Groups (2003-14), Hosted on-campus events for students of 
                color (2003-4), Alumni recruitment activities (2003-5) (2003-2004)

UPDATE     High School visitations, up 17.61% from baseline year and up 9% 
                
from 2005. College Fair programs, up 25% from baseline year and
                 up 2% from 2005. Weekend recruitment events (Saturday
                 Visitations and Weekend Tour Groups, up 14% from baseline year,
                 and up 10.5% from 2005. Hosted on-campus events for students of
                 color, up 100% from baseline year and up 33% from 2005. Use of 
                 alumni for recruitment activities, up 140% from baseline year and
                 up 20% from previous year. High School visitations, up 26% from
                 baseline year and up 17% from 2006. College Fair programs, up
                 118% from baseline year and up 92% from 2006. Weekend
                 recruitment events (Saturday Visitations and Weekend Tour Groups,
                 up 36% from baseline year and up 16% from 2006). Hosted on-
                 campus events for students of color, up 225% from baseline year
                 and up 31% from 2005. Use of alumni for recruitment activities, up
                 540% from baseline year and up 167% from previous year. The
                 Department of Exercise and Rehabilitative Sciences held a diversity
                 luncheon November 2006 with 42 in attendance and in November
                 2007 they held a diversity breakfast with 65 in attendance. 
(2007-
                 2008)

UPDATE      1) High School visitations; 256, up 19% from baseline year and up
                 10% from 2007. 2) College Fair programs; 152, up 124% from 
                 baseline year and up 32% from 2007. 3) Weekend recruitment 
                 events (Saturday Visitations and Weekend Tour Groups); 21, up
                 50% from baseline year and up 17% from 2007. 4) Hosted on-
                 campus and off-campus events for students of color; 40, up 900%
                 from baseline year and up 25% from 2007. 5) Use of alumni for 
                 recruitment activities; 28, up 460% from baseline year and up 27%
                 from previous year. 6) Implemented new campus visit programs
                 including Summer Career Days (Health, Education, Computing,
                 Sports). Each Summer Career Day program reached its capacity
                 limit and involved the academic departments and SRU alumni in
                 new and collaborative ways. 7) Initiated first Transfer visit day in
                 February with over 120 prospective transfer students and their
                 families in attendance. 8) Initiated several on and off campus
                 additional bus visits and church/organization visits for students of
                 color. 9) Successfully hosted PASSHE Counselor Information Day
                 that brought over 120 High School and Community College
                 Counselors from PA and OH to campus for professional development
                 and updates. 10) 31 visits were made to Community Colleges for
                 fairs and transfer days. 
(2008-2009)

UPDATE     1) High School visitations: 227 down by planned 12% from year 
                prior to better focus recruitment initiatives. 2) College Fair programs:
                100, planning decrease of 35% from year prior to better focus
                outreach efforts. 3) Weekend recruitment events (Saturday
                Visitations and Weekend Tour Groups): 21, same as last year,
                4) Hosted on campus and off campus events for students of color:
                27, down 13 from previous year with larger groups this year. 5)
                Use of alumni for recruitment activities: 19, down by 9 to streamline
                initiatives. 6) Continuing 7 summer career day visit programs in
                June and July by academic program (3 in June and 4 in July).
                7) Coordinated second annual Transfer visit day in February with
                over 160 prospective transfer students and their families. 8) Hosted
                Butler County Counselors Meeting in May with 20 participants, 9)
                35 visits were made to community colleges for fairs, campus visits,
                and transfer days, up by 4. (2009-10)

 

SRU Goal:  To enroll students with the greatest ability and potential, Slippery Rock University will provide competitive as well as need-based scholarship opportunities.

Sustain an enrollment capacity of the University to deliver quality teaching and exceptional services balanced with the financial requirements of the enterprise.

SRU Goal:  Slippery Rock University will seek a planned enrollment growth from 2007 to 2012 that represents an annual increase in Fall credit hours generated at 1 percent each year. The overall enrollment goal is focused on attaining a student enrollment of approximately 8,675 students at the end of 2011 at the projected 1 percent credit hour growth rate.

ACTION     Support the recommendations from Slippery Rock University’s
               
Enrollment Services Division’s Strategic Enrollment Plan. Goals are:
               
1) Headcount enrollment will increase by 1%; 2) Credit hours 
                generated

MEASURE  Headcount enrollments and credit hours generated in fall terms 

BASELINE  1) Headcount enrollment: 7789 (Fall 2003); 2) Credit hours
                generated:
106,334 (Fall 2003); 3) Out-of-state enrollment: 
               
327 (Fall 2003); and
4) African-American and Hispanic first-time
                full-time headcounts: 86 and
13, respectively (Fall 2003)

UPDATE    1)Fall 2007 Headcount enrollment 8325, up by 1.2% since baseline
               year (Fall 2006). 2) Credit hours generated: 115,860, up 1.1% from
               baseline year, (Fall 2006). 3) Out-of-state enrollment; 697, up 3.1%
               from Fall 2006. 4)African American and Hispanic first-time, full-time
               headcounts; 97 African American, down 7.6% from Fall 2006, up
               12.8% from baseline year and 28 Hispanic, up 47.4% from Fall 2006,
               up 115% from baseline year. 

UPDATE    1) Fall 2008 Headcount enrollment 8458, up by 1.6% from Fall 2007,
               up by 8.6% since baseline year.  2) Credit hours generated: 118,211,
               up by 2.0% since Fall 2007, up 11.2% since baseline year.  3) Out-of-
               state enrollment; 719, up 18.5% from Fall 2007 (607). 4) African
               American and Hispanic first-time, full-time headcounts; 82 African
               American, down 15.5% from Fall 2007, down 4.7% from baseline
               year and 22 Hispanic, down 21.4% from Fall 2007, up 69.2% from
               baseline year. 2008 (Fall 2007 out-of-state # is 607, the # reported
               of 697 is out-of-state and international combined).

UPDATE   1) Fall 2009 Headcount enrollment 8,648, up by 2.3% from Fall 2008,
               up by 11.0% since baseline year.  2) Credit hours generated: 120,508,
               up by 1.9% since Fall 2008, up 13.3% since baseline year. 3) Out-of-
               state enrollment: 773, up 7.5% from Fall 2008 (719).  4) African
               American and Hispanic first-time, full-time headcounts; 97 African
               American, up 18.3% from Fall 2008, up 12.8% from baseline year
               and 24 Hispanic, up 9.1% from Fall 2008, up 84.6% from baseline
               year.

UPDATE   1) Fall 2010 Headcount enrollment 8,852, up by 2.4% from Fall 2009,
               up by 13.6% since baseline year.  2. Credit hours generated: 123,948,
               up by 2.9% since Fall 2009, up 16.6% since baseline year.  3. Out-of
               state enrollment; 865, up 11.9% from Fall 2009 (773). 4. African
               American and Hispanic first-time, full-time headcounts; 80 African
               American, down 17.5% from Fall 2009 (97), down 7.0% from baseline
               year and 32 Hispanic, up 33.3% from Fall 2009 (24), up 146.2% from
               baseline year.

 

 

SRU Goal:  Increase the quality of the incoming cohort while sustaining planned enrollment growth.

ACTION    Support the recommendations from Slippery Rock University’s
              
Enrollment Services Division’s Strategic Enrollment Plan to improve
               the selectivity rate and the quality of incoming first-time full-time
               students.
Goals are: 1) Improve selectivity rate over three years;
               2) Improve SAT to over 1000 within two years; 3) Improve high
               school grade point average mean to 3.25; and 4) Improve percent
               of students in top 10%, 25%, and 50% of high school in class. (AA)

MEASURE  Selectivity rate, SAT mean, high school grade point average, and
                class rank percent for top 10%, 25%, 50% for first-time full-time
                students. 

BASELINE  1) Selectivity rate: 80.7% (Fall 2003); 2) SAT 990 (Fall 2003);
                3) High School GPA: 3.18 (Fall 2003); 4) Top 10%, top 25%,
                top 50% of high school rank in class: 7%, 29%, 63%, respectively
                (Fall 2003)

UPDATE     1) Selectivity rate: 59% (Fall 2008) 70% (Fall 2007); 2) SAT mean:
                1031 Fall 2008) 1002 (Fall 2007); 3) High school GPA: 3.39 (Fall
                2008) 3.26 (Fall 2007); 4) Top 10%, top 25%, top 50%: 12%,
                40%, 80% Fall 2008) Top 10%, top 25%, top 50%: 10%, 35%,
                71% (Fall 2007). 

UPDATE     1) Selectivity rate: 62% (Fall 2009) 59% (Fall 2008); 2) SAT mean:
                1026 (Fall 2009) 1030 (Fall 2008); 3) High school GPA: 3.38 (Fall
                2009) 3.39 (Fall 2008); 4) Top 10% = 12.25%, top 25% = 41.9%,
                top 50% = 83.6% (Fall 2009) Top 10% = 11.8%, top 25% = 39.6%,
                top 50% = 0.4% (Fall 2008)

UPDATE     1) Selectivity rate: 67% (Fall 2010) 62% (Fall 2009); 2) SAT mean:
                 1018 (Fall 2010) 1026 (Fall 2009); 3) High school GPA: 3.39 (Fall
                 2010) 3.38 (Fall 2009);4) Top 10%=13.1%, top 25%=42.8%, top
                 50%=82.3% (Fall 2010) Top 10% =12.25%, top 25%=41.9%, top
                 50%=83.6% (Fall 2009)

 

SRU Goal:  Develop programs that promote successful integration to the academic community and retain students to graduation. (AA)

ACTION     Encourage students to participate in Orientation programs.
                Orientation participation will be for first-time full-time and transfer
                students in an effort to improve student learning and success in the
                first college year.

BASELINE  Orientation participation rates in 2002 for first-time full-time and
                transfer students were 90% and 30%, respectively.

UPDATE     2007- 99.5% full-time, 45% transfer; 2006 - 98% full-time, 50%
                transfer, 2005 - 99% full-time, 55% transfer; 2004 - 99% full-time,
                49% transfer, 2003 - 95% full-time, 46% transfer; 2002 - 90% full-
                time, 30% transfer.

UPDATE     2008 – 99.3% full-time, 47% transfer; 2007 – 99.5% full-time, 45%
                transfer; 2006 – 98% full-time, 50% transfer, 2005- 99% full-time,
                55% transfer; 2004 – 99% full-time, 49% transfer, 2003 – 95% full-
                time, 46% transfer; 2002 – 90% full-time, 30% transfer. 

UPDATE    2009 – 99.6% full-time, 44% transfer  2007 – 99.5% full-time, 45%
                transfer; 2006 – 98% full-time, 50% transfer, 2005- 99% full-time,
                55% transfer; 2004 – 99% full-time, 49% transfer, 2003 – 95% full-
                time, 46% transfer; 2002 – 90% full-time, 30% transfer.

UPDATE    2010 - 99.9% full-time, 40% transfer  2009 – 99.6% full-time, 44%
                transfer  2007 – 99.5% full-time, 45% transfer; 2006 – 98% full-time,
                50% transfer, 2005- 99% full-time, 55% transfer; 2004 – 99% full
                time, 49% transfer, 2003 – 95% full-time, 46% transfer; 2002 – 90%
                full-time, 30% transfer.

SRU Goal:  Develop retention programs for all students. (AA)

ACTION      Improve graduation rates for first-time full-time students.

MEASURE   Review of annual retention and graduation rates of first-time full-
                 time
students.

BASELINE   First-to-second year persistence, Second-to-third year persistence,
                 Third-to-fourth year persistence, Four-year graduation, Five-year
                 graduation, Six-year graduation (2000)

UPDATE      First-to-second year persistence (Cohort 2006-78%, up 2% from
                 2005, 76%), Second-to-third year persistence, (Cohort 2005-67.4%,
                 up .4% from last year, 67%), Third-to-fourth year persistence,
                 (Cohort 2004, 64.2%, up 2.2% from last year, 62%), Four-year
                 graduation (Cohort 2003, 30.09%, up 1.09% from last year, 29%),
                 Five-year graduation (Cohort 2002, 54.6%, up 5.8% from last year,
                 48.8%), Six-year graduation (Cohort 2001-53.2%, up 1.5% from
                 last year, 51.7%) 2007-2008

UPDATE     First-to-second year persistence (Cohort 2007-79%, up 1% from
                2006, 78%), Second-to-third year persistence, (Cohort 2006 –
                70.3%, up 2.9% from last year, 67.4%), Third-to-fourth year
                persistence, (Cohort 2005, 63.0%, down 1.2% from last year,
                64.2%), Four-year graduation (Cohort 2004, 35.9%, up 5% from
                last year, 30.9%), Five-year graduation (Cohort 2003, 52.8%, down
                1.8% from last year, 54.6%), Six-year graduation (Cohort 2002,
                59.2%, up 6% from last year, 53.2%) *Note - (30.09%
                incorrect/30.9% correct for Cohort 2003 four-year graduation)
                2008-2009

UPDATE    First-to-second year persistence (Cohort 2009 – 81.5%, up 0.9% from
                last year, 80.6%), Second-to-third year persistence, (Cohort 2008 –
                74.3%, up 4.0% from last year, 70.3%), Third-to-fourth year
                persistence, (Cohort 2007, 67.2%, up 2.0% from last year, 65.2%),
                Four-year graduation (Cohort 2006, 37.4%, down 0.3% from last
                year, 37.7%), Five-year graduation (Cohort 2005, 56.1%, down 1.5%
                from last year, 57.6%), Six-year graduation (Cohort 2004, 60.6%, up
                2.9% from last year, 57.7%) 2010-2011

Steering Committee  

President Cheryl J. Norton
Dr. Philip Way
Ms. Molly Mercer
Dr. Robert Watson
Ms. Barbara Ender
Ms. Rita Abent
Ms. Tina Moser
Mr. Eliott Baker
Dr. Nancy Barta-Smith
Ms. Carrie Birckbichler
Dr. John Bonando
Dr. Patrick Burkhart (APSCUF)
Dr. Patti Campbell
Mr. Herb Carlson
Dr. Jerry Chmielewski
Mr. Rogers Clements (SGA)
Dr. Cornelius Cosgrove
Ms. Lorraine Craven
Dr. Keith Dils

Dr. Thomas Flynn 
Dr. Susan Hannam
Ms. Mary Hennessey
Dr. Athula Herat
Ms. Samantha Kelly
Ms. Mary Ann King
Mr. Paul Lueken
Dr. Jeffrey Lynn
Ms. Holly McCoy
Ms. Lynne Motyl
Dr. Randall Nichols
Dr. Paula Olivero
Ms. Deb Pincek
Dr. Katrina Quinn

Mr. Regis Schiebel
Ms. Kelly Sladden (ARHS)
Dr. Langdon Smith
Dr. Steven Strain
Ms. Melissa Teodoro
Mr. Philip Tramdack
Dr. Eva Tsuquiashi-Daddesio
Mr. Tom Watson (AFSCME)
Dr. Amanda Yale