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 Enrollment Management  

 

SPOTLIGHT

ACTION 
Increase high school visitations, college fair participations, hosted on-campus events on weekends, hosted on-campus events for students of color, and alumni recruitment activities

MEASURE  
Number of events

BASELINE   
High school visitations (2003-215)
College fair programs (2003-68)
Weekend recruitment events (Saturday Visitations and Weekend Tour Groups (2003-14)
Hosted on-campus events for students of color (2003-4)
Alumni recruitment activities (2003-5)
(2003-2004)

UPDATE
High school visitations (2004-225)
College fair programs (2004-77)
Weekend recruitment events (Saturday Visitations and Weekend Tour Groups (2004-17)
Hosted on-campus events for students of color (2004-5)
Alumni recruitment activities (2004-6)
(2004-2005)

UPDATE 
High school visitations (2005-230)
College fair programs (2005-83)
Weekend recruitment events (Saturday Visitations and Weekend Tour Groups (2005-19)
Hosted on-campus events for students of color (2005-6)
Alumni recruitment activities (2005-10)
(2005-2006)

UPDATE 
High school visitations, up 17.61% from baseline year and up 9% from 2005. College fair programs, up 25% from baseline year and up 2% from 2005.  Weekend recruitment events (Saturday Visitations and Weekend Tour Groups, up 14% from baseline year, and up 10.5% from 2005.  Hosted on-campus events for students of color, up 100% from baseline year and up 33% from 2005. Use of alumni for recruitment activities, up 140% from baseline year and up 20% from previous year.
(2006-2007)

UPDATE 
High School visitations, up 17.61% from baseline year and up 9% from 2005. College Fair programs, up 25% from baseline year and up 2% from 2005. Weekend recruitment events (Saturday Visitations and Weekend Tour Groups, up 14% from baseline year, and up 10.5% from 2005. Hosted on-campus events for students of color, up 100% from baseline year and up 33% from 2005. Use of alumni for recruitment activities, up 140% from baseline year and up 20% from previous year. High School visitations, up 26% from baseline year and up 17% from 2006. College Fair programs, up 118% from baseline year and up 92% from 2006. Weekend recruitment events (Saturday Visitations and Weekend Tour Groups, up 36% from baseline year and up 16% from 2006). Hosted on-campus events for students of color, up 225% from baseline year and up 31% from 2005. Use of alumni for recruitment activities, up 540% from baseline year and up 167% from previous year. The Department of Exercise and Rehabilitative Sciences held a diversity luncheon November 2006 with 42 in attendance and in November 2007 they held a diversity breakfast with 65 in attendance.
(2007-2008)
          
UPDATE 
1) High School visitations; 256, up 19% from baseline year and up 10% from 2007.
2) College Fair programs; 152, up 124% from baseline year and up 32% from 2007.
3) Weekend recruitment events (Saturday Visitations and Weekend Tour Groups); 21, up 50% from baseline year and up 17% from 2007.
4) Hosted on-campus and off-campus events for students of color; 40, up 900% from baseline year and up 25% from 2007. 5) Use of alumni for recruitment activities; 28, up 460% from baseline year and up 27% from previous year.
6) Implemented new campus visit programs including Summer Career Days (Health, Education, Computing, Sports). Each Summer Career Day program reached its capacity limit and involved the academic departments and SRU alumni in new and collaborative ways.
7) Initiated first Transfer visit day in February with over 120 prospective transfer students and their families in attendance.
8) Initiated several on and of campus additional bus visits and church/organization visits for students of color.
9) Successfully hosted PASSHE Counselor Information Day that brought over 120 High School and Community College Counselors from PA and OH to campus for professional development and updates.
10) 31 visits were made to Community Colleges for fairs and transfer days.
(2008-2009)
           
UPDATE 
1) High School visitations: 227 down by planned 12% from year prior to better focus recruitment initiatives.
2) College Fair programs: 100, planning decrease of 35% from year prior to better focus outreach efforts.
3) Weekend recruitment events (Saturday Visitations and Weekend Tour Groups): 21, same as last year,
4) Hosted on campus and off campus events for students of color: 27, down 13 from previous year with larger groups this year.
5) Use of alumni for recruitment activities: 19, down by 9 to streamline initiatives.
6) Continuing 7 summer career day visit programs in June and July by academic program (3 in June and 4 in July).
7) Coordinated second annual Transfer visit day in February with over 160 prospective transfer students and their families.
8) Hosted Butler County Counselors Meeting in May with 20 participants,
9) 35 visits were made to community colleges for fairs, campus visits, and transfer days, up by 4.
(2009-2010)

UPDATE 
1)  High school visitations: 202 total (down 11% from F10). 
2)  College fair programs  94 in the fall and 29 in the spring (65 in the state of PA, 23 minority focused, and 30 were out of state) (F10 = 100).
3)  Weekend recruitment events (Saturday Showcases and Weekend Group visits), totaled 15 (3 Showcases in the fall, and 2 Showcases in the spring and Admissions Office was opened 10 additional Saturdays for small group visits (in conjunction with 2 of the small group presentation, we presented to prospective women’s soccer athletes). 
4)  hosted on and off campus events for students of color (12 bus trips in the fall, and 16 bus trips in the spring) and conducted annual Opportunity Knocks program (an overnight program for students of color).
5) Continuing summer career days, adding pre-engineering to the already established programs (Careers in Computers/Technology and Engineering Day, Careers in Health Day, Careers in Sports Day, and Careers in Education Day). 
6) Continue with Summer Preview Day (in conjunction with Orientation), totaled 3. 
7) Participated in 4 Parent Nights (2 in the fall and 2 in the spring),
8) Hosted two receptions for offered and admitted students (1 in the North Hills area and 1 in South Hills area… added this year).
9) New initiative:  worked with Music Department to have Music Major for the Day.
10) attended fall (@ Millersville U) and spring (Dixon Center) annual PASSHE Deans & Directors Meeting as well as Counselor Information Day (fall:  Millersville, and spring @ East Stroudsburg U) 
11) we did put the alumni recruitment program on hiatus in order to assist in reducing expenditures by 10%.
(2010 – 2011)