Management and Marketing

In the Department of Management and Marketing, our primary objective is to equip students with the essential skills and knowledge required to excel in their professional endeavors and establish a solid foundation in the field of business administration. Our meticulously designed curriculum places significant emphasis on cultivating technical proficiency, facilitating practical application, fostering critical-thinking abilities, and nurturing problem-solving aptitude. By instilling these competencies, we empower our students to emerge as accomplished, ethical, and highly effective business leaders.

One of the defining strengths of the Department of Management and Marketing lies in the diverse composition of our esteemed faculty. Comprising individuals with extensive academic and professional backgrounds across various areas of business, our faculty members bring forth a wealth of expertise and experience. They are deeply committed to delivering instruction of the utmost quality, ensuring an enriching educational experience for our students. Moreover, their unwavering dedication to research further enhances the depth and breadth of knowledge imparted within our department.

At the undergraduate level, we proudly offer a Bachelor of Science in Business Administration degree, featuring two distinct majors: Management and Marketing. Within the Management major, students have the opportunity to specialize in Management, Human Resources, or Supply Chain Management, enabling them to tailor their educational journey to align with their specific interests and career aspirations. To accommodate the diverse needs and preferences of our students, we provide multiple pathways to complete these degrees. Students may opt for the traditional four-year program, explore an accelerated three-year option, or engage in the management program entirely online. Additionally, upon completion of their undergraduate studies, students can seamlessly transition to our accelerated MBA program.

For those individuals seeking to pursue advanced education, our department offers an all-encompassing Master of Business Administration (MBA) program. We recognize the paramount importance of flexibility and convenience in today's fast-paced world. To cater to the diverse demands of our students, we provide two convenient formats for pursuing an MBA. Students can opt for face-to-face classes at the Regional Learning Alliance in Cranberry, PA, or choose the online option, which offers unparalleled flexibility in effectively managing both professional and personal commitments.

We extend a warm invitation for you to visit our office, conveniently located at:

105 Eisenberg Classroom Building
Slippery Rock University
Slippery Rock, PA 16057

We eagerly await the opportunity to provide you with further information and extend our support in any way possible.

Why choose Management and Marketing at SRU?

Faculty-Student Interaction:

At our institution, we place a strong emphasis on fostering meaningful faculty-student interactions. Our esteemed faculty members are readily accessible to address your inquiries and provide guidance to ensure your academic and personal success. As part of our commitment to individualized support, every undergraduate student is assigned a dedicated academic advisor. These advisors play a pivotal role in assisting students in navigating their program of study, making informed decisions about their educational journey, and charting a clear path toward their career aspirations.

Experienced Faculty:

When you enroll in our program, you can expect to be taught by highly qualified and experienced full-time faculty members. Our faculty members bring a wealth of real-life, research, and industry experiences to the classroom, enriching your learning journey with practical insights and current industry perspectives. Their expertise not only ensures the delivery of high-quality instruction but also equips you with the relevant knowledge and skills demanded by the ever-evolving business landscape.

International Experiences:

We firmly believe in the value of global perspectives and cross-cultural experiences. To broaden your horizons and enhance your understanding of the global business environment, our faculty members organize annual study abroad opportunities. These international experiences provide you with the chance to explore different countries and immerse yourself in diverse cultures, gaining invaluable insights into global business practices. Such experiences not only expand your worldview but also foster adaptability, cultural competence, and a broader perspective that will serve you well in your future endeavors.

Career Opportunities:

Graduating from our program opens up a world of exciting career opportunities. Our graduates have successfully secured positions with industry leaders such as UPMC, PNC, BNY Mellon, Allegheny Health Network, SAP Ariba, Amazon, Highmark, ADP, and many other esteemed organizations. Our strong connections with industry partners, combined with the comprehensive skill set and knowledge you acquire through our program, equip you with a competitive edge in the job market. We take pride in our graduates' accomplishments and are dedicated to helping you launch a successful career in your chosen field.

Accreditation:

Our program holds full accreditation from The Association to Advance Collegiate Schools of Business (AACSB), a testament to our commitment to maintaining rigorous academic standards. Accreditation serves as an assurance that our program consistently meets or surpasses the industry standards set by experts in the field, ensuring that you receive a high-quality education that is recognized and respected by employers and academic institutions alike.

We are proud of the opportunities and advantages our program offers, and we invite you to join us in pursuing a successful future in the world of business.

Marketing at SRU

Your learning will provide a strong foundation of business administration and marketing knowledge. Students will learn:

• How to anticipate and satisfy consumer needs and wants.
• Refined sales skills.
• Marketing research, product planning, pricing, promotion and distribution.
• Concepts, functions and institutions of marketing.
• Appreciation of the consumer orientation.
• Skills to analyze, formulate and implement marketing policies.

Besides the fundamentals of marketing, students also learn practical skills that will set them apart in both internships and entry-level positions. Marketing classes at SRU feature productivity software, management info systems and communications.

Students will improve critical thinking and problem solving skills while our program will provide a strong set of skills to be a successful, ethical and effective business leader. Our program focuses on improving analytical, communication, decision-making, interpersonal and organizational skills.

According to the 2019 LinkedIn Grads Guide to Getting Hired, marketing is one of the most versatile majors. The U.S. Bureau of Labor Statistics says that employment of business and financial operations occupations is projected to grow 10 percent from 2016 to 2026, faster than the average for all occupations.

Graduates of our program are employed in business to business sales, regional sales management, marketing managers, global marketing and communications managers and much more.

Management at SRU

You will learn a strong foundation in business administration and management and technical and practical skills. You will improve your critical-thinking and problem-solving skills. Our program will provide you with a strong set of skills to be a successful professional and become an ethical and effective business leader.

According to the 2019 LinkedIn Grads Guide to Getting Hired, business administration and management is one of the most versatile majors.

According to the U.S. Bureau of Labor Statistics, "Employment of business and financial operations occupations is projected to grow 10 percent from 2016 to 2026, faster than the average for all occupations, adding about 773,800 new jobs." Our graduates land a variety of jobs.

In the Slippery Rock University School of Business Alumni LinkedIn group, you will find alumni with careers as human resources professionals, mortgage analysts, small business owners, information technology data specialists, sales managers, marketing managers, real estate bankers, support engineers and senior director of operations, just to name a few.

Master of Business Administration (MBA)

SRU's MBA offers a unique, blended academic experience with both online and traditional classes, designed to increase your skill level by combining knowledge with specific business situations. SRU's MBA program is:

• FLEXIBLE - offering both 100% online and blended options year-round (summer, fall, winter, spring)
• CONVENIENT - located at the Regional Learning Alliance in Cranberry Township, PA
• ACCELERATED - the degree can be completed in as little one year
• PRACTICAL - faculty use case studies and real-world data to bring concepts to life and students discuss current topics in the industry to apply knowledge immediately
• STRATEGIC - The program is designed to provide a strategic perspective to the students allowing them to integrate the functional areas of business
• INTERDISCIPLINARY - includes business, data analysis, and communication classes

The content, delivery methods, and expectations reflect the skills required in the corporate world. You will be prepared to compete with other MBAs in the job market and manage challenging situations that arise as you climb the corporate ladder, start your own business, or tackle company problems.

Our undergraduate and graduate programs are fully accredited regionally by the Middle States Association of Colleges and Schools as well as by AACSB International - The Association to Advance Collegiate Schools of Business. AACSB’s mission is to foster engagement, accelerate innovation, and amplify impact in business education in order to create the next generation of business leaders.