Strategic Communication and Media: Integrated Marketing
Offered by: Strategic Communication and MediaSlippery Rock University’s Integrated Marketing Communication degree gives students the opportunity to learn what it takes to be at the forefront of modern marketing. Earning a Bachelor’s in Integrated Marketing shows that graduates understand the complex and ever-changing world of marketing in the 21st century. SRU’s Communication Department offers campus organizations that specialize in marketing, as well as media production spaces, a cutting-edge curriculum, and modern computer labs.
Why Major in Communication: Integrated Marketing?
The Communication major with a concentration in Integrated Marketing prepares you to perform consumer research, strategic planning, message creation, and product branding through a variety of media platforms and across settings. Developed through market research, this new program received the strong endorsement of our professional advisory board to meet a growing demand for technically savvy graduates with an integrated skill capability to implement multimedia and social media marketing programs.
With the opportunity to participate in a variety of relevant student organizations and up to four internships for credit, IMC majors graduate with a portfolio of work that demonstrates a wide range of proficiencies to potential employers. These student organizations include WSRU-TV, Lambda Pi Eta, and PRSSA Rock PRoductions, our student-run integrated marketing communication firm.
What Will You Learn?
Working with professors with years of experience in their fields, the IMC degree provides applied coursework in public relations and marketing, and allows you to select a concentration area in advertising and publication design or new and social media.
When you choose to major in Integrated Marketing Communication, you benefit from a cutting-edge and modern interdisciplinary program that pulls together project-based coursework in Marketing, Public Relations, Advertising, Social Media, and Graphic Design. You can choose up to four internship opportunities in areas of your interest to further your professional development. In addition, the Senior Capstone Seminar eases your transition from student to professional, offering career preparation and job search skills.
Careers In Integrated Marketing
One of the many benefits of studying Integrated Marketing is the abundance of opportunities after graduating. Not only are marketing opportunities always growing, but integrated marketing positions are becoming more and more prevalent as marketing platforms continue to grow. This program’s internship opportunities—as well as our vast alumni network—make SRU a perfect choice for students thinking about their future careers after graduation.
As a graduate of the IMC program at SRU, students are marketable for employment in public relations, marketing, and advertising positions with agencies and corporations. Our Integrated Marketing graduates have gone on to work locally in Pennsylvania and across the country with high-profile businesses, sports teams, agencies, media organizations, and more.
Earn your Integrated Marketing degree at SRU!
Slippery Rock University’s Integrated Marketing Communication degree helps students understand and master modern marketing techniques and strategies for a variety of career paths. Interested in learning more? Request more information today!