Management and Marketing

In the department of Management and Marketing we prepare students to be career ready with a strong foundation in business administration, technical and practical, critical-thinking and problem-solving skills. Our students become successful, ethical, and effective business leaders.

The Department of Management and Marketing has a diverse faculty with a wide range of academic and professional business experience. Our faculty is dedicated to excellence in instruction complemented by a strong commitment to research that informs the students' experience.

At the undergraduate level the department offers a Bachelor of Science in Business Administration with two majors: Management and Marketing. Our Management majors choose a concentration in Management or Human Resources. There are several options for completing these degrees; students may choose the traditional 4 year program, accelerate their program to a three year completion or complete the management program in an online format.

At the graduate level the department offers a Master of Business Administration program in two convenient formats as well. There is a face to face offering at the Regional Learning Alliance Cranberry, PA and an online option.

Visit our office at:

105 Eisenberg Classroom Building
Slippery Rock University
Slippery Rock, PA 16057

Why choose Management and Marketing at SRU?

1. Small class sizes: Our average class size is 30 students with faculty members who are available to answer your questions and guide you to success. Every undergraduate is assigned an academic adviser to guide them through their program of study and help them make decisions about educational and career goals.

2. Experienced faculty: Students are taught by full-time faculty members, who bring real-life, research/industry experiences to enhance your learning.

3. International experiences: Every year our faculty members lead student groups to a variety of countries around the world for study abroad opportunities.

4. Career opportunities: Our graduates work for a variety of industry leaders including UPMC, PNC, BNY Mellon, Allegheny Health Network, SAP Ariba, Amazon, Highmark, ADP and many more.

5. Accreditation: Our program is fully accredited by The Accreditation Council for Business Schools and Programs and we are in the process of being fully accredited by The Association to Advance Collegiate Schools of Business. Accreditation means that our program meets or exceeds the industry standards developed by experts in the field.

Marketing at SRU

Your learning will provide a strong foundation of business administration and marketing knowledge. Students will learn:

• How to anticipate and satisfy consumer needs and wants.
• Refined sales skills.
• Marketing research, product planning, pricing, promotion and distribution.
• Concepts, functions and institutions of marketing.
• Appreciation of the consumer orientation.
• Skills to analyze, formulate and implement marketing policies.

Besides the fundamentals of marketing, students also learn practical skills that will set them apart in both internships and entry-level positions. Marketing classes at SRU feature productivity software, management info systems and communications.

Students will improve critical thinking and problem solving skills while our program will provide a strong set of skills to be a successful, ethical and effective business leader. Our program focuses on improving analytical, communication, decision-making, interpersonal and organizational skills.

According to the 2019 LinkedIn Grads Guide to Getting Hired, marketing is one of the most versatile majors. The U.S. Bureau of Labor Statistics says that employment of business and financial operations occupations is projected to grow 10 percent from 2016 to 2026, faster than the average for all occupations.

Graduates of our program are employed in business to business sales, regional sales management, marketing managers, global marketing and communications managers and much more.

Management at SRU

You will learn a strong foundation in business administration and management and technical and practical skills. You will improve your critical-thinking and problem-solving skills. Our program will provide you with a strong set of skills to be a successful professional and become an ethical and effective business leader.

According to the 2019 LinkedIn Grads Guide to Getting Hired, business administration and management is one of the most versatile majors.

According to the U.S. Bureau of Labor Statistics, "Employment of business and financial operations occupations is projected to grow 10 percent from 2016 to 2026, faster than the average for all occupations, adding about 773,800 new jobs." Our graduates land a variety of jobs.

In the Slippery Rock University School of Business Alumni LinkedIn group, you will find alumni with careers as human resources professionals, mortgage analysts, small business owners, information technology data specialists, sales managers, marketing managers, real estate bankers, support engineers and senior director of operations, just to name a few.

Master of Business Administration (MBA)

SRU's MBA offers a unique, blended academic experience with both online and traditional classes, designed to increase your skill level by combining knowledge with specific business situations. SRU's MBA program is:

• FLEXIBLE - offering both 100% online and blended options year-round (summer, fall, winter, spring)
• CONVENIENT - located at the Regional Learning Alliance in Cranberry Township, PA
• ACCELERATED - the degree can be completed in as little one year
• PRACTICAL - faculty use case studies and real-world data to bring concepts to life and students discuss current topics in the industry to apply knowledge immediately
• STRATEGIC - The program is designed to provide a strategic perspective to the students allowing them to integrate the functional areas of business
• INTERDISCIPLINARY - includes business, data analysis, and communication classes

The content, delivery methods, and expectations reflect the skills required in the corporate world. You will be prepared to compete with other MBAs in the job market and manage challenging situations that arise as you climb the corporate ladder, start your own business, or tackle company problems.

Our undergraduate and graduate programs are fully accredited regionally by the Middle States Association of Colleges and Schools as well as by AACSB International - The Association to Advance Collegiate Schools of Business. AACSB’s mission is to foster engagement, accelerate innovation, and amplify impact in business education in order to create the next generation of business leaders.