Students take group photo in classroom

Create the Next Great Marketing Campaign

SRU students study everything that goes into branding, advertising, and marketing

Marketing

Offered by: School of Business

Slippery Rock University's Marketing program emphasizes every part of this dynamic field-from research and planning to consumer behavior and management. Graduates earn a Bachelor of Science in Business Administration - Marketing. We also offer a 24-credit minor in marketing.

Marketing involves more than just selling products-it's about finding ways to bring companies and customers together. The Marketing program at SRU will teach you how customer perceptions evolve and how companies can impact and influence them. Students learn how psychology, economics, and statistics can be used to understand buying patterns and develop successful marketing strategies. You'll also gain practical experience applying these concepts on both a local and global level.

Why major in Marketing?

Marketing is a fast-paced, dynamic field with a wide spectrum of career opportunities. You can work in positions ranging from brand management and advertising to market research and sales. Marketing management is currently one of the fastest-growing career opportunities in the United States. Many companies, nonprofit organizations, and government agencies have their own marketing departments focused on connecting with consumers.

Slippery Rock University also provides students with opportunities to get involved in marketing-centric organizations such as the American Marketing Association Student Chapter, Society for the Advancement of Management, and Alpha Kappa Psi. In addition, there are also study abroad opportunities for students in the School of Business.

What Will You Learn?

In the SRU Marketing program, you will learn:

  • How to anticipate and satisfy consumer needs and wants
  • Marketing research, product planning, pricing, promotion, and distribution
  • Concepts, functions, and institutions of marketing
  • Appreciation of the consumer orientation
  • Skills to analyze, formulate, and implement marketing policies

Besides the fundamentals of marketing, students also learn practical skills that set them apart in both internships and entry-level positions. Marketing classes at SRU feature productivity software, management info systems, and communications.

Careers In Marketing

Marketing is a large job sector that is always hiring. Graduates can work all over the country for businesses and agencies of all sizes. With strong marketing knowledge and skills, you have the ability to work in areas such as:

  • Advertising / promotion
  • Brand management
  • Consulting
  • Consumer relations
  • Marketing management
  • Marketing research
  • Retail management
  • Sales

To help students prepare for careers in marketing, SRU's School of Business features great resources for helping Marketing majors find internships.

Major in Marketing at Slippery Rock University!

Slippery Rock University's Marketing program features classes in Principles of Marketing, Managerial Finance, and E-Commerce. Interested in learning more? Request information today!