Bachelor's in Marketing
About the Marketing Program
Our program provides a strong set of skills for students to become successful, ethical, and effective marketing leaders. Students gain the marketing knowledge, skills and attitudes/abilities to excel in a marketing career along with a foundation of technical and practical business skills in management, MIS, accounting, finance, economics, and operations.
Besides the fundamentals of marketing, students learn practical skills that set them apart at both internships and entry-level positions. As a marketing student, you learn:
- How to anticipate and satisfy consumer needs and wants.
- Marketing research, product planning, pricing, promotion and distribution.
- Concepts, functions and institutions of marketing.
- Skills to analyze, formulate, and implement marketing policies.
- How to use data to make marketing mix decisions.
- Marketing analytics: data analysis and interpretation skills applied to market planning and strategy decisions.
What Can I Do With a Marketing Degree?
According to the 2019 LinkedIn Grads Guide to Getting Hired, marketing is one of the most versatile majors. According to the U.S. Bureau of Labor Statistics, overall employment of advertising, promotions, marketing managers is projected to grow 10 percent from 2020 to 2030. Graduates of our program are employed as selling team leaders, regional sales managers, brand and associate marketing managers, global marketing managers, communications managers, and more. Furthermore, US News and World Reports (2023) lists marketing management as one of the Top 15 jobs that employers seek to fill!
Why Choose a Marketing Degree?
- Small Class Sizes
Small class sizes with faculty members that are available to answer your questions and guide you to success. Every undergraduate is assigned an academic adviser to guide you through your program of study and help you make decisions about educational and career goals. - Experienced Learning
Students have a plethora of faculty-student engagement opportunities for experiential learning through simulations, case studies, and consulting projects with local business owners as well as student-faculty research, international experiences, service-learning, discipline-based clubs, collegiate chapters of professional organizations, student advisory boards, and entrepreneurial opportunities. In fact, SRU’s collegiate chapter of the professional marketing organization (AMA) took 3rd place out of 100 in the AMA’s 2025 case competition. Additionally, external stakeholders continuously evaluate our program to ensure our graduates are career ready. - Experienced Faculty
Full-time faculty members with doctoral degrees in discipline teach you, not graduate assistants. Our faculty bring real-life examples, research and industry experience to enhance our learning. Marketing faculty are members of the American Marketing Association (AMA) and members of AMA’s honorary society Alpha Mu Alpha. - Career Opportunities
Our graduates work for a variety of industry leaders such as UPMC, PNC, BNY Mellon, Allegheny Health Network, Amazon, Highmark and more. - Business School Accreditation and Honorary Society
The School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB). Ten percent or fewer of marketing majors can join AACSB’s Honorary Society Beta Gamma Sigma and AMA’s Alpha Mu Alpha.
