Communication: AdvertisingOffered by: Strategic Communication and Media
Advertising is a broad field that includes account management, brand strategy and management, copy writing, and media planning, and thus our concentration takes a business and strategic communication approach that addresses targeted messaging across multiple platforms. Students will learn to develop strategies to persuade and appeal to an organization or institution's consumers or constituents. Electives will provide an opportunity for the student to be introduced to advertising production or to develop complementary interest areas. This concentration prepares students for jobs at advertising and public relations agencies, in companies, or with news outlets like newspapers, magazines, and radio and television stations. The proposed program requires 54 credits, leaving room for students to pursue minors or second majors in complementary academic areas.
Why Choose Advertising?
Slippery Rock University's Department of Communication offers five concentration areas: Converged Journalism, Digital Media Production, Integrated Marketing Communication, Public Relations and a Bachelor of Arts in Communication. Specifically, Integrated Marketing Communication is the discipline (and a planning process) that brings together advertising, marketing and public relations to create unified campaigns. Courses developed for the proposed advertising concentration could potentially be shared across IMC and public relations curricula, thus strengthening both programs.
What Will You Learn?
This major will largely focus on teaching students the communicative fundamentals of advertising design, development and production. As such, students will learn to develop compelling concepts, visual messages and creative content to persuade and appeal to an organization or institution's consumers or constituents. This major will prepare students for jobs at advertising agencies, for and non-profit organizations, educational institutions, government agencies, political figures and organizations, or with news outlets like newspapers, magazines, and radio and television stations. These students may work as graphic designers, editors, account executives or production specialists.
Careers In Advertising
According to the Bureau of Labor Statistics, "overall employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2016 to 2026, faster than the average for all occupations. Advertising, promotions, and marketing campaigns will continue to be essential for organizations as they seek to maintain and expand their share of the market.