Strategic Communication and Media
The Department of Communication, Media, and Sport Management offers a degree in Strategic Communication and Media. Students can tailor their education with concentrations in advertising, digital media production, health communication, public relations, integrated marketing communication, multimedia journalism, and communication studies, preparing for careers in a wide range of industries.
The Strategic Communication and Media programs provide the experience and opportunities you need to develop professional skills and attitudes, intellectual ability, and self-confidence. We seek to promote your development in an open, caring, and friendly environment. Our effectiveness in fulfilling this mission is best measured by the collective excellence of our graduates and the sucesses they demonstrate professionally and in serving their communities.
Our majors develop effective speaking and writing skills, new media production and design skills, the ability to engage in research and analysis, an understanding of the ethical and legal challenges in the communication field, professional skills and attitudes, and career skills.
Once you graduate from Slippery Rock University as a strategic communication and media major, you will join an impressive group of department alumni who have achieved academic excellence, are well-prepared to pursue careers as professional communicators, and are active participants in the community and the world.
Why Choose Strategic Communication & Media at SRU?
Applied curriculum: Hands-on coursework means students are not only learning to understand their field but also are developing demonstrable, applied skills needed for success in the workplace.
Experienced and engaged faculty: Students will be taught and advised by full-time faculty members who have professional experience in their fields and know their students' names. Faculty prioritize a student's personal growth and professional development in a caring, supportive environment.
Exceptional student organizations: Our students pride themselves on the pre-professional experience they gain by being part of our award winninig student organizations, including The Rocket, our multiplatform, independent student newspaper; WSRU-TV; WSRU-FM; Rock PRSSA; College Dress Relief; Lambda Pi Eta honor society; the SRU Film Society; AdFed; and the SRU UNICEF Club.
Professional preparation: Our department offers a robust internship program so students can practice and demonstrate professional readiness. Students also complete a senior capstone seminar that guides them in developing a digital portfolio, exploring job opportunities and graduate school, learning professional skills for the workplace, and networking. The capstone courses for specific programs typically emphasize experiential and community-engaged learning to provide students with hands-on opportunities to apply their knowledge in real-world contexts within their area of study.
Networking and alumni: Graduates will join an exceptional group of alumni who work in communication careers from coast to coast, and along with other industry leaders, support the department as members of our professional Advisory Board.