SRU chapter of American Marketing Association to host “Navigate the Maze: Healthcare Exploration”


Man designing marketing material for a hospital

Feb. 8, 2021

SLIPPERY ROCK, Pa. — The American Marketing Association chapter at Slippery Rock University will host "Navigate the Maze: Healthcare Exploration" at 12:30 p.m., Feb. 11, via Zoom.

The event will feature two SRU alumni who work at Allegheny Health Network: Jennifer Certo, a 1994 graduate with a bachelor's degree in social work, who is senior vice president of the Medicine Institute; and Charlie Cervantes-Judge, a 2009 graduate with a master's degree in student affairs in higher education, who is director of health sciences education programs and manager of administrative resident and fellowship programming.



Organizers said with the growing number of health care positions available, the event could help shed light on the variety of careers in the industry to graduates.

"We're hoping to show SRU students, and particularly those in the College of Health, Engineering and Science, that the health care industry is for more than just doctors and nurses," said Ethan Corbin, a senior marketing major from Erie and AMA chapter president. "It's an industry that is just as dependent on other fields, including electrical engineering, information technology, digital marketing and much more."

Certo and Cervantes-Judge will discuss how students can position themselves for success in the health care industry, best practices in health care that promote success in the industry, and general career progression. A Q&A session will follow their presentation.

Certo has been working in the health care industry for more than 24 years with stops at Excela Health, UPMC Health Plan, Takeda Pharmaceuticals and Gateway Health.



Arriving at AHN in March 2014, Certo started as vice president of the primary care service line. The past six years have seen her serve as vice president of strategy transformation and patient experience, and as senior vice president of patient experience, before moving to her current position.

Cervantes-Judge began his time with AHN three years ago as the manager for administrative resident and fellowship programming before moving to his current position. Prior to joining AHN, Cervantes-Judge worked in higher education for more than eight years with stops at Carlow University and SRU.

"We believe that their presentation will be an invaluable experience for our students," said Cody Nicastro, a senior psychology and communication dual major from Natrona Heights and AMA member. "It will be an opportunity for students to learn how to navigate the industry and to cultivate a strong personal brand through strategic decision making, something that is vital to students seeking to promote a well-rounded, post-graduation experience rich in both fulfillment and success."

The event is free to attend, but students are encouraged to RSVP on CORE prior to the event.

For more information about the event, contact Corbin at

MEDIA CONTACT: Lesa Bressanelli | 724.738.2091 |