Schimmel presents at three marketing and business conferences


Dec. 7, 2020

Kurt Schimmel, a Slippery Rock University professor of management and marketing, completed three presentations at marketing and business conferences during the fall semester.

Schimmel was a keynote speaker for the Indo Gulf Marketing Association’s Boston Research Conference, sharing a message about reimagining a business focus on customers and the future of business education post-pandemic. The IGMA, based in New Delhi, India, is an international nonprofit network of faculty, trainers, practicing managers and researchers. The event was attended by IGMA members from five continents.


Schimmel also co-presented research with Tabea Ohle, a 2020 SRU graduate with a master’s degree in business administration, at the Marketing Management Association’s 2020 virtual conference. The paper presentation, titled “eSports and eEvents Marketing: Next Major Sport,” was about results from Ohle’s research of competitive video games, known as esports. The MMA is an academic association that showcases cutting-edge marketing thought, presented by both practitioners and academicians, at conferences twice per year.

Schimmel and Jeananne Nicholls, professor of management and marketing, also presented virtually as co-authors of Ohle’s first-author research at the National Association of Business, Economics and Technology’s 2020 conference. The presentation, titled “E-Sports in Higher Education A Distraction or No Problem?,” showed that there is not a significant correlation between college students playing e-sports and their grade-point average. NABET, which was formed by economics professors in Pennsylvania’s State System of Higher Education, is a forum for academic expression for faculty within the business disciplines, technology and economics.